FOR IMMEDIATE RELEASE:
Contact: Candice Votke
OAKLAND, CA (November 27, 2019) — NUG, one of the premier diversified cannabis companies in California, is proud to announce its partnership with One Tree Planted, a 501(C)(3) nonprofit organization dedicated to global reforestation, as part of its “We Grow California” campaign. The vertically integrated cannabis brand, whose leaders have made it their mission to normalize cannabis and use the company’s platform to generate positive social change, is seeking to plant 100,000 in California’s forests by February 1, 2020.As part of the campaign, from November 2019 to January 2020, NUG is celebrating its award-winning strain Premium Jack and will donate $1 for every eighth of flower sold to OneTreePlanted.com. For each dollar raised, one tree will be planted in California’s forests. NUG is asking its partner dispensaries to match each dollar raised for the cause. The dispensary that plants the most trees will receive a co-branded advertising campaign to celebrate the victory courtesy of NUG. The top planting dispensary results can be tracked in real-time on the We Grow California dashboard (NUG.com/WeGrowCalifornia).
Deforestation has been a significant issue in California, especially in recent years due to increasingly frequent wildfires. Within the last month, several wildfires broke out, including Kincade Fire, which burned over 77,000 acres in Sonoma, the Getty Fire, which claimed more than 700 acres in the Los Angeles area. Firefighters and first responders worked tirelessly to contain the blazes, and new fires continue to be reported throughout the state. Last year’s record-breaking wildfire season burned more than 1.8 million acres of trees—an area larger than the state of Delaware. Wildfires, in conjunction with five years of drought and a large-scale bark beetle infestation, have severely damaged California’s forests. Now, as many as 129 million trees need to be restored.
“NUG and our staff members are deeply rooted in California and it’s devastating for us to witness the destruction of wildfires like Kincade and Getty firsthand,” said Dr. John Oram, Founder and CEO of NUG. “We’re proud to use the celebration of one of our best-selling, signature products, Premium Jack, to tackle the prominent issue of deforestation in California and make a positive impact on our community in this special way.”
NUG’s signature Premium Jack, which is coveted for its resin production, immediately uplifting high, and sharp, sweet, pine flavors, was voted “Best Sativa” at the 2012 High Times Cannabis Cup. NUG cultivates and extracts all of its own cannabis at its cutting-edge Oakland, CA facilities to ensure that only the finest quality is used in its product lines. The signature strain will be available to benefit the We Grow California campaign in select dispensaries across the state – including NUG’s flagship retail store in Sacramento (recently voted “best place to buy cannabis” by Sacramento Magazine readers) and the upcoming NUG Wellness, which is set to open in San Leandro later this year.
For more information on We Grow California and NUG’s partnership with One Tree Planted, visit NUG.com/WeGrowCalifornia.
About NUG, Inc.
Founded in 2014, NUG, Inc. is a premier, California-licensed, and vertically-integrated cannabis company with significant projected revenue growth based upon its state-of-the-art manufacturing facilities, extensive distribution network and award-winning brand. NUG operates the highest volume cannabis extraction facility in California, producing the majority of concentrates, vapes and other infused cannabis products sold in California under the NUG label and other leading brands. Through its own distribution company, NUG products are sold in over 80 percent of the licensed retail dispensaries in California, including NUG stores, offering consumers an unparalleled cannabis retail store experience. Follow NUG on Facebook, Twitter, Instagram and LinkedIn.
About One Tree Planted
One Tree Planted is a 501(C)(3) nonprofit that plants trees around the world with the mission to reforest the planet, one tree at a time. Through a network of on-the-ground reforestation partners, One Tree Planted funds tree-plantings in North America, South America, Asia, and Africa. For every $1 donated, one tree is planted. In addition, the organization also seeks to raise awareness about the importance of trees, offer businesses a simple sustainability solution, and motivate younger generations to do something positive for the environment.