Alissa Berihu brings to NUG over two decades of experience in the health and wellness consumer packaged goods marketplace. She is a founding partner and co-formulator of Andalou Naturals, where she launched more than 200 products and guided the start-up through an acquisition by the publicly traded BWX Brands. Among her key accomplishments: engineering the creation of Cannabis Sativa, the first to market hemp stem cell, resulting in the pioneering CannaCell Skincare line. Prior to this, Berihu served as the new product manager for the Shacklee Corporation; and Brand Manager for Zia Natural Skincare. In her new role at NUG, Berihu will oversee the company’s first ever foray into the nutraceuticals and cosmeceuticals spaces, including both under the NUG label and through the debut of new brands under the NUG, Inc. umbrella.