Steve Lilak has two decades worth of sales experience, growing both established and start-up cannabis, wine & spirits and retail companies. Lilak has held key executive positions at Southern Wine & Spirits, one of the largest alcohol distributors in the United States, the grocery chain Safeway, and the wine and spirits e-commerce platforms Bounty Hunter Rare Wine & Spirits and Vinfolio. Lilak’s expertise in developing teams, securing collaborative industry partnerships and data-driven planning made him a natural fit for the green market, and in 2018 he was named VP of Sales for Jetty Extracts. Lilak then became the Director of Sales for CBD luxury lifestyle brand Toast. Now, as the Director of Sales for NUG, Lilak will spearhead the company’s $30 million in annual sales to over 200 retail and delivery locations across California.